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Brands are putting YouTube front and center in their holiday marketing strategies

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Brands are putting YouTube front and center in their holiday marketing strategies

Last year, holiday shopping videos on YouTube drew more than 300 million views in the U.S. in the fourth quarter alone, according to internal YouTube data.

These audiences aren’t just window shopping. According to an Ipsos survey, 94% of U.S. holiday shoppers who use YouTube say they took further steps toward a purchase after watching a related video. They’re finding inspiration that doesn’t come from a product page, reviews from creators they trust and, when it’s time, the confidence to buy.

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