Bondi-founded women’s fashion label Suboo has collapsed into liquidation owing approximately $655,000 to logistics providers, e-commerce vendors and apparel manufacturers.
Christopher Darin of insolvency firm Worrells was appointed as sole liquidator to wind up the business following a formal creditors meeting on October 1, according to regulatory filings with the Australian Securities and Investments Commission.
Founder Sue Di Chio started the label in 2008, expanding the brand from Australian coastal apparel into an international boutique network. Suboo distributed garments through more than 300 wholesale stockists across 17 countries, including multi-brand luxury channels such as Farfetch, Saks and Bloomingdales.
Documents show the bulk of the unpaid balances is concentrated among digital infrastructure providers, revenue-based financiers and global logistics carriers. E-commerce platform Shopify is listed as the largest single creditor with an outstanding balance of $140,232.89.
Revenue-based merchant financier Wayflyer is owed $105,162.50. Shipping operators DHL and FedEx hold unpaid claims of $60,909.41 and $58,299.49 respectively, reflecting the costs of moving inventory across cross-border wholesale channels.
Supply-chain liabilities extend into international apparel manufacturing, with Dongguan P&J Clothing Co listed for $18,253.25, alongside a debt of $51,840.66 owed to Swell Ltd. Operations ceased as the company entered winding-up proceedings, and the brand website was replaced with a temporary maintenance notice.
Suboo relied heavily on influencer visibility and high-profile endorsements, dressing personalities including Gigi Hadid, Kendall Jenner, Matilda Djerf and Tash Oakley to drive consumer interest. That marketing reach helped secure presence in major department store groups across North America and Europe alongside its domestic boutique stockists.
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