Adobe unveiled a broad set of artificial intelligence and workflow products across Firefly, Creative Cloud and GenStudio at Adobe Max 2026, with the announcements focused on bringing agent-based tools into creative and marketing software.
It outlined updates in four areas: creative workflows, new Firefly products, wider access to Adobe tools through partners and devices, and new enterprise tools for marketing teams.
Among the biggest changes were additions to Firefly. Adobe said its Creative Agent now supports an expanded Firefly AI Assistant in beta, designed to carry out multi-step tasks. New options let users set formats, colours, brand guidelines and characters once, then choose between different models or leave selection on an automatic setting.
Always-on agents are also being introduced in preview, starting with Firefly AI Assistant. They are intended to handle recurring work in the background, including organising incoming assets, checking quality and preparing content for different channels.
Across Creative Cloud, expanded AI Assistants in beta are coming to Illustrator, Premiere, InDesign, After Effects, Frame.io and the Photoshop beta app. In Premiere, the additions include applying effects across all clips in a sequence, tracking masked subjects through a frame, and adjusting colour and exposure across a full sequence at once.
A private beta for Premiere mobile adds natural-language editing tools and first-cut generation from footage. Adobe is also previewing local MCP integrations that allow third-party agents to make changes locally in native Photoshop, Illustrator, Premiere and After Effects project files while keeping layers, vectors, bins and sequences editable.
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