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New App Store chief discusses Apple’s gaming strategy, future of Apple Arcade, more

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New App Store chief discusses Apple’s gaming strategy, future of Apple Arcade, more

In an interview with Polygon, Apple’s new head of App Store Worldwide, Carson Oliver, discussed the company’s broader gaming ambitions, the growing number of premium iPhone games, and where Apple Arcade fits into its strategy. Here’s what he said.

Apple’s ambitions to be seen as a proper gaming platform owner aren’t exactly new. Over the years, the company has repeatedly attempted to attract major game developers and convince players to take gaming on its devices more seriously, with varying degrees of success.

And those efforts show. As Apple has repeatedly highlighted during WWDC keynotes and product announcements, the company has introduced hardware-accelerated ray tracing, made significant improvements to its Metal graphics framework, and developed tools that make it easier to port PC and console games to its platforms.

Early last week, shortly after Carson Oliver’s promotion to vice president of the App Store was reported, Apple announced Indie Games Week, highlighting seven new and upcoming games for iPhone and iPad, including:

In light of that, Polygon conducted an email interview with Oliver, who shared some interesting details about the state of gaming on the App Store and Apple’s plans for the future.

“We’ve seen incredible growth of games coming to the App Store, in general, with more premium games releasing on the App Store this year than last. […] While many of those are indies, we’re also seeing more console and PC franchises coming to mobile, as it is a burgeoning audience for those games.



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