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Apple promises to ‘Pro and Tell’ on October 28, and a touchscreen MacBook Pro could finally arrive

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Apple promises to ‘Pro and Tell’ on October 28, and a touchscreen MacBook Pro could finally arrive

Apple’s on a roll! Just eight days after dropping the HomeView, HomePod mini 2, and Apple TV 4K, and four days before the iPhone Duo starts shipping, the Cupertino-based technology giant is teasing more.

In a post on X (formerly Twitter), Apple’s SVP of Marketing, Greg Joswiak, writes, “Can’t wait to pro and tell next week,” alongside an Apple logo being drawn. The same graphic was also posted to @HelloApple on Instagram with the caption, “About next week…” The latter gives us the timing and leaves us marking our calendars for a reveal similar to Apple’s recent home product launches. However, Joswiak’s post teases something Pro that could be on the horizon.

Alongside the teasers, Apple has also sent media invites for an experience in LA on October 28, 2026. That’s the same wording the company used to describe its ‘Welcome Home’ event, so I’d suspect there won’t be a formal keynote, but there will be plenty of hands-on time.

The teaser depicts the Apple logo being drawn using an array of colors, mostly silver, white, and blue, with small, vibrant pops of red, orange, and yellow. To me, it looks as though a finger could be drawing the logo, given the overall shape, or perhaps a brush of some sort is being used to create it.

Either way, it points to the likely arrival of new Macs or iPads. Remember, like most of Apple’s products, these devices feature an Apple logo on the back.


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