AI-generated music is a controversial topic in the world of streaming platforms, with the likes of Apple Music saying that over a third of its uploads are “100% AI.” Now, both YouTube Music and Deezer are taking steps to make it easier to spot artificially created tunes — and purge them from your listening feeds altogether.
The Google-owned YouTube Music has just announced that both the YouTube Music and YouTube apps will actively flag tracks that have been “created primarily using generative AI,” the company said in a press release. These labels will be attached to the app’s player page and will include a pop-up window with more information on how AI might have been used.
Music streaming service Deezer has gone a step further and has told users it will introduce a new toggle before the end of 2026 that will let them “avoid AI-generated music completely.” Deezer says that this will “improve the user experience” and put “full focus on discovering human creators.”
Speaking of the move, Deezer CEO Alexis Lanternier argued that “The explosion of AI-generated content continues to impact the whole music ecosystem, and we believe in shaping a future based on transparency and choice, with respect for artists, song writers and music fans. We remain committed to minimizing any negative effects, while empowering our users to control their music experience to the greatest extent.”
Deezer’s Lanternier explained that the company had experienced “clear user demand for the ability to filter out AI-generated music,” while YouTube similarly stated that “our listeners have told us they want transparency when they’re hearing an AI-generated track.”
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