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YouTube Is Expanding Its AI Search to Be More Like Google’s

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YouTube Is Expanding Its AI Search to Be More Like Google’s

At Made On YouTube, the company falls further down the AI rabbit hole. What does that mean for creators?

Platforms like YouTube have used machine learning tech for years to build your social media feeds. Now, in the age of generative AI, YouTube is building on that technological foundation and introducing a new way to use AI to build custom video feeds, the company announced at Made on YouTube on Wednesday.

You will soon be able to build multiple custom feeds of recommended videos by prompting YouTube like you would a chatbot, using plain language. So you can have feeds dedicated to specific subjects, like photography or college football, and YouTube creates dedicated tabs on your homepage for each feed. This will be rolling out across desktop, TV and mobile in the US next month.

YouTube’s experimental Ask YouTube tool lets you search for videos with AI, and it’s expanding its capabilities. Now, if you search for information about a new product, like the new iPhone Duo, the Ask YouTube AI can compile information from videos and outside sources. It uses that information to build comparison tables, among other things. You can click on a video that the tool surfaces and continue asking questions on the video’s watch page.

It is somewhat similar to how a chatbot can search the web for information, compile it and cite its sources. But similar to the decline in traffic that digital publishers have seen with the rise of generative AI, there is a risk that YouTube’s AI-enhanced search may eliminate the need for people to click on video links and consume original content.


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