Everyone has those tasks they keep putting off because dealing with them sounds worse than living with the problem for another day. Maybe it’s chasing an airline credit, sitting on hold with customer service, or figuring out how you’re going to pack your entire apartment before the movers arrive.

That’s the pitch behind Meta Muse AI, the new agentic AI assistant that launched Sept. 8. It’s designed to carry out tasks on your behalf, from booking travel to sending emails, using the apps and accounts you choose to connect.

"Meet Muse, the personal agent that helps you get things done," Mark Zuckerberg wrote in an Instagram announcement.

People are already putting that promise to the test and have been "blown away." One traveler says Muse helped secure a $250 credit after a flight delay, while another had it wait on hold and call them once an actual person was ready to talk. Users online are sharing ways they've been "musemaxxing," delegating more and more to Meta's new AI. Tech creator Peter Yang even called it "the best personal agent I've tried to date." It's also been called OpenClaw for normies (OpenClaw is the AI agent that made waves in early 2026).

The excitement has spread far beyond social media. Muse has climbed to the top of Apple’s App Store, and Meta shares jumped more than 11 percent on Sept. 21 as Wells Fargo raised its price target.

People are collecting these experiments, too. For example, Use of Muse is a searchable directory of user-shared examples, from recovering money to handling everyday errands, with links back to the original posts.

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