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YouTube brings Amazon product tagging to affiliate programme in India

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YouTube brings Amazon product tagging to affiliate programme in India

Home / Technology / Tech News / YouTube brings Amazon product tagging to affiliate programme in India

Beyond expanding Amazon product tagging to India, YouTube is adding new features for viewers and creators like Custom Feeds, Live Showdowns, real-time dubbing and more

YouTube is bringing Amazon product tagging to India alongside new AI, shopping and livestreaming features (Image: Bloomberg)

Harsh Shivam New Delhi 5 min read Last Updated : Sep 24 2026 | 11:38 AM IST

YouTube is bringing Amazon product tagging to its affiliate programme in India, allowing eligible creators to tag Amazon products in their Shorts, long-form videos and livestreams. The feature will roll out in India and Brazil in the coming weeks, after launching for eligible creators in the US in August.

The announcement was made at Made on YouTube 2026, where YouTube also unveiled Custom Feeds, new AI tools for viewers and creators, Live Showdowns, real-time dubbing for livestreams and other updates.

YouTube's Shopping affiliate programme is already available in India, having launched in October 2024 with Flipkart and Myntra as its initial merchant partners. The platform is now expanding it Amazon.

YouTube first added Amazon product tagging for eligible creators in the US in August, and said at the Made on YouTube event that the feature will expand to India and Brazil in the coming weeks.

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