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Touchscreen MacBook is a step forward, but Apple has more to do: Analysts

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Touchscreen MacBook is a step forward, but Apple has more to do: Analysts

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Touchscreen MacBook is a step forward, but Apple has more to do: Analysts

Apple's touchscreen MacBook targets professionals, while the iPad mini gets display and audio upgrades. Analysts assess their market potential, competition and the gaps Apple is yet to address

Apple's touchscreen MacBook Pro and upgraded iPad mini bring changes to its laptop and tablet line-ups

Harsh Shivam New Delhi 8 min read Last Updated : Nov 02 2026 | 5:12 PM IST

Apple 's decision to introduce a touchscreen to the MacBook Pro and bring an OLED display and actuator-based speakers to the iPad mini marks a change in how the company is approaching its Mac and iPad line-ups. The updates bring some features that have been available on competing Windows laptops and tablets for some time, while raising questions about product differentiation, pricing and the overlap between the two device categories.

For the Indian market, the touchscreen MacBook could give Apple another reason to target users of high-end Windows laptops. However, the feature alone may not be enough to persuade buyers to switch, particularly given the price difference between MacBooks and mainstream Windows laptops.

ALSO READ: Apple MacBook Pro gets PROLED XDR touchscreen, Dynamic Island: Check price

Analysts say the MacBook touchscreen reflects changing user expectations and Apple's effort to expand its offerings, although they differ on whether it will affect demand for the iPad or help the company attract Windows users.


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