A good and creative costume will only go so far this Halloween. Now instead of just the costume, TikTok users are focusing on its reveal.

The trend follows a simple template: Users appear wearing normal clothes and no makeup under text that reads “costume loading.” A quick transition later, users reveal their extravagant costumes to viewers.

Unlike most trends, which are tied to a specific song, “costume loading” can use virtually any TikTok sound (audio clip). 

Oftentimes, users try pairing the costume with a relevant song or sound. Take content creator Kirby J, who paired her “disco” costume with a disco song—”Let’s Groove” by the American band Earth, Wind & Fire. For the first few seconds of the video, she appears wearing pajamas sans makeup, then does a hair flip, instantly swapping her loungewear for a silver mirror-ball-inspired dress.

In another costume-loading video, a couple are dressed up as Fiona and Shrek from the Shrek franchise, accompanied by a sound clip mixing dialogue from the animated movie with Britney Spears’ “Womanizer.”

Many others used popular sounds instead of on-theme songs, coming up with their own creative transitions. 

Content creator Camilla Araujo danced in a bathrobe with “costume loading” written on the screen. Then she quickly struck a pose and transformed into Sharpay Evans, a character from Disney’s High School Musical. Her partner followed, posing and transforming into Sharpay’s brother Ryan.

For other creators, the reveal was stretched out a little longer, bringing in a different element, one by one.

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