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Spotify's Taste Profile tool is now available in beta for US Premium subscribers

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Spotify's Taste Profile tool is now available in beta for US Premium subscribers

Spotify’s dedication to creating a complete personalized listening experience is still one of its biggest priorities, and the best music streaming is bringing one of its smartest tools to even more listeners.

After its successful test run in New Zealand, Spotify is taking the next steps by expanding Taste Profile, a feature that allows you to see exactly what Spotify thinks about your music taste and streaming habits. The tool is rolling out today (September 23) in beta for Premium users in the US over the age of 18.

If you’re a Spotify user with beta access, you can find the new Taste Profile tab in the sidebar by tapping on your profile image.

Essentially, Spotify is bringing Taste Profile out of the shadows of the algorithm and into the forefront of the mobile experience, but Spotify’s growing music tool is designed to give you a more robust way of controlling your recommendations.

Not only can you read Spotify’s interpretation of your music taste, you can communicate directly with the algorithm and fine-tune the recommendations that appear on the Home page — so you don’t have to rely solely on your in-app activity to shape music discovery if you don’t want to.

Interested in branching out to a genre you’ve always wanted to explore, but never found the time to? With the Taste Profile prompt box, try typing specific requests like ‘show me more experimental pop’, and your Home feed will adjust accordingly. It also works for finding new artists to add to your radar — I’d suggest using the tool to find emerging artists and give them the streaming boosts they deserve.


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