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OpenAI makes you call sales for a custom voice. Google just made it self-serve.

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OpenAI makes you call sales for a custom voice. Google just made it self-serve.

Google released Gemini 3.8 Flash TTS and Gemini 3.8 Flash-Lite TTS today through the Gemini API and Google AI Studio. Text-to-speech APIs have historically left developers working with whatever voices were already available, but Gemini 3.8 changes that by letting users create the voice itself.

Now, developers can describe the voice they have in mind or start with a short recording of an existing voice, then save what they create and use it again across an application. Google handles the voice profile from there, so the original recording or description doesn’t have to accompany every new request.

Replication runs through a new Voices endpoint (POST /v1beta/voices) and two recordings are required from the same speaker; those need to be clean samples between 10 and 30 seconds and a separate consent recording. For that second clip, the speaker reads a statement, confirming that the voice belongs to them and that they agree to let Google create a synthetic version of it. Google confirms that the person giving consent and the reference clip are the same person before proceeding.

Once approved, Google returns a voice_… ID and keeps it in the developer’s project for a year, alongside any voices created with Gemini’s voice-design tools. A project can hold up to 200 voices in total, and developers can retrieve, list, or delete them through the API just as they would other stored resources.

Voice replication can also be used without storing the profile in the project. Setting store=False returns an encrypted voicekey_… instead, which stays with the application and is supplied again when the voice is needed.


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