Going out on your own and starting a business can be daunting. Every decision feels heavy. You quickly realize that each role within your company—accountant, marketer, customer service, salesperson—belongs only to you. You have to handle tasks you didn’t even know existed. As your business grows more successful, the tasks keep growing.

Years ago, there was one clear solution: hire more people. Bring on team members to take on the work. But today, solopreneurs are taking a different course of action. Now, according to our research at cloud-based accounting software company Freshbooks, 86% of solopreneurs and micro-business owners will turn to AI before hiring outside help. And it makes sense: it can save time and energy and allow these entrepreneurs to focus on the most important parts of scaling their businesses. At the same time, there are still places where AI usage falls short, and it’s necessary to hire or look for outside support.

According to solopreneurs, the biggest area where AI supports them is the initial building phase of creating a business. Ninety percent say that AI made it easier to build and run a business as one person. After all, there are only so many hours in the day, and AI can take some of the more tedious tasks off of a solopreneur’s ever-growing to-do list.

AI can manage scheduling and calendars. It can create first drafts of social posts and marketing materials. It can do the heavy lifting of building a website and creating early business plans.

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