Advertising agency Blink Digital India has recently sued Meta and its India entity Facebook India Online Services Private Limited for a compensation of about ₹1,000 Cr over four ‘Meta Business Manager’ accounts that were disabled by the latter on its platform. 

As per the court’s documents, Blink Digital filed its complaint with the Bombay High Court on September 17 (Thursday). The ad agency is seeking restoration of its accounts and compensation for the disabling of its four accounts. 

For context, Meta Business Manager is a free backend dashboard that lets businesses and agencies securely manage their Facebook Pages, Instagram accounts, ad accounts, pixels, and team permissions in one place.

Advocate representing Meta, Janak Dwarakadas, has been granted time of two weeks to file an affidavit in reply opposing the interim application of Blink Digital. Following which, the court has allowed a week’s time for the advertising company to file rejoinder to Meta’s affidavit.

Blink Digital India, an advertising agency founded in 2009, is headed by Dooj Ramchandani and works with brands on digital campaigns, websites, apps, social media, immersive experiences, games, video and other technology-led marketing initiatives.

Some of its prominent clients include KFC, ITC, Star Sports, Vh1, Condé Nast, Moët Hennessy, Viber and Puma.

For agencies such as Blink Digital, Meta’s business manager platform serves as an operational layer for managing clients’ advertising infrastructure, while campaigns themselves are created and managed via the Meta Ads Manager.

Disabling this resulted in ad campaigns associated with Blink Digital to stop running, also leading to the loss of access to advertising features, including the ability to create or manage advertising activity through the affected portfolio.

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