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I asked a cybersecurity expert how to shop more safely with AI — these are their 5 non-negotiables

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I asked a cybersecurity expert how to shop more safely with AI — these are their 5 non-negotiables

We’ve gotten to the point where people are relying on AI assistants to help them navigate all the madness associated with holiday shopping.

According to Bain & Company, nearly a quarter of US online shoppers plan to kick off their holiday shopping on an AI platform like ChatGPT or Gemini (which is a stat that’s up from 17% last year).

With that increase in AI tools being used to aid online shoppers comes the threat of scammers, who look to exploit those shoppers with fake online stores (which are now popping up at a current rate of one every three minutes). And what’s worse is that those same stores have now started showing up in AI assistants’ product recommendations.

In a bid to learn more about how to shop more safely when using AI for online shopping, how a holiday gift list given to AI could build out an identity map of your family and more, I spoke to cybersecurity expert Serena Sullivan.

Here’s hoping her advice makes your AI-assisted holiday shopping experience less susceptible to any sorts of scams.

Consumers often unintentionally disclose personal information. Depending on the way the user crafts their prompts into the AI engine, some information could be inferred.

For example, if the user is searching for personal care items to purchase as a gift, they could unintentionally reveal the gender and age of the person they are purchasing the gift for. If they search for ballet shoes, they could reveal the age range of the recipient, the gender, their hobbies and interests.


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