Apple wants to have a much bigger presence in your house. On Tuesday, the company behind Macs and iPhones unveiled a sweeping lineup of new products presenting a range of options for home management, security and entertainment.

The centerpiece is the Apple HomeView smart display, which can sit on a tabletop or be mounted on a wall. In its tabletop version, with its domed base, it echoes the iconic iMac G4 from the early 2000s. 

But this is a device for a new era, brimming with Siri AI and personalization features and built for household interactions.

“Apple HomeView is designed to be shared by everyone in the home yet feel completely personal to each user,” Greg Joswiak, Apple’s senior vice president of worldwide marketing, said in a statement. 

The products altogether represent a big new smart home push for Apple, which for years has largely left that field to be dominated by Amazon and Google. One thing that could work in Apple’s favor, said Ben Wood, chief analyst at FDM CCS Insight, is its reputation for making technology easier to use than the alternatives.

“In typical Apple fashion, setting up the new products is simple: you just hold your iPhone near the device and add it as easily as pairing new Apple headphones or Watch,” Wood told CNET via email. “That’s quite a contrast to other smart home products where you have to download a specific app, scan QR codes and more.”

Tuesday’s “Welcome Home” event took place just over a month after Apple’s September introduction of the iPhone 18 Pro and Pro Max and the folding iPhone Duo .

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