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Google launches $180 Fitbit Edge with 7-day battery and insulin resistance tracking

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Google launches $180 Fitbit Edge with 7-day battery and insulin resistance tracking

Google introduced an updated premium fitness band with a screen, a device that’s a cross between smartwatches and more discreet health gadgets that offer continuous tracking.

The $180 Fitbit Edge, announced Monday, has an oval, 1.34-inch display that makes it look like a smartwatch, even though it’s a purpose-built fitness gadget.

The device has a replaceable battery — a first for Fitbit — that’s rated to last a week at a time and can recharge to a day’s worth of power in five minutes.

Other additions include automatic workout detection, an altimeter and wellness features such as proactive health monitoring and the ability to track changes in insulin resistance.

The device comes in four colors — obsidian, canyon, fog and olive green — and is available for preorder now, with shipments starting Oct. 27. A special-edition Stephen Curry version, named for the professional basketball player and Google adviser, is being offered in select countries for $220.

The new device gives Google another way to promote its redesigned health app, which debuted in May and replaced the old Fitbit user experience. While the platform is free to use, upgrading to Google Health Premium for $10 a month or $100 a year unlocks more advanced features, including a conversational AI fitness coach that offers sleep insights and personalised recommendations. Fitbit Edge buyers will get three months of the paid service at no extra charge.

The Edge succeeds the Fitbit Charge 6, which launched in 2023 with a similarly tall screen. As part of its announcement Monday, Google said it will discontinue the Charge line to focus on the Edge, Pixel Watch and the Fitbit Air, the screenless tracker it introduced in May alongside the overhauled Google Health app.


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