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Google just dropped its Holiday 100, the years most-searched gifts. See our favorite 15 gift ideas.

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Google just dropped its Holiday 100, the years most-searched gifts. See our favorite 15 gift ideas.

Need some holiday gift ideas? Consider taking some inspiration from your fellow cybersurfers. Today, Google unveiled the 2026 edition of the Holiday 100, its annual gift guide featuring the most-searched products of the year.

According to a company blog post, this year's Holiday 100 picks range from "viral sensations that broke the internet," like squishy toys and red light masks, "to nostalgic styles making a massive comeback" (think turntables and roller skates). Content essentials like podcast mics and portable ring lights have also gained ground as the creator economy continues to grow at a rapid pace.

"With over a billion shopping searches across Google every day, we get a front-row seat to what’s actually topping everyone’s wish lists," Google said.

Many of Google's picks happen to overlap with Mashable's gift guides, including our inaugural Gift of the Year list, which features the best products we've tested over the past year. Here are the 15 top Holiday 100 picks we recommend, in no particular order. (Notably, some are already on sale ahead of Black Friday.)

To see the full Google Holiday 100 list for 2026, visit g.co/holiday100.

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