Ulta Beauty already sells shoppers the makings of a bedtime routine, from weighted sleep masks to magnesium body butter. Starting November 19, it will also sell them a way to see how they slept. The Oura Ring 5, which starts at $399, will arrive in 1,000 U.S. Ulta stores and on Ulta.com as the retailer’s first health tracker.

Oura’s work on cycle tracking and sleep at different stages of women’s lives helped persuade Ulta to launch at a large scale, according to Laura Beres, Ulta Beauty’s vp of wellness. “When we think about our wellness offering and what our guests are asking for, [sleep and women’s wellness] are just so linked, giving us a lot of confidence to go bigger with them initially,” she said.

Ulta already sees shoppers buying across departments for a singular purpose. Someone building a bedtime routine, for example, may pick up magnesium supplements on one trip and a magnesium body butter on the next, Beres said. A ring that tracks sleep gives Ulta another purchase to compete for. “We know 72% of [our customers] are already prioritizing wellness daily, and we know 87% of them have told us they’re going to spend the same or more in the category over the next 12 months,” Beres said.

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