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Google CEO Sundar Pichai Views Search Absorbed Into Agentic Layer via @sejournal, @martinibuster

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Google CEO Sundar Pichai Views Search Absorbed Into Agentic Layer via @sejournal, @martinibuster

Google CEO Sundar Pichai says the future of Search is an agentic layer that unifies the Search and AI experiences.

In a recent interview, Google CEO Sundar Pichai described Google’s plans to develop a deeper integration of AI agents into Search, saying that he envisions the near future as an agentic layer that unifies those experiences rather than actually merging each product.

The interviewer, Alex Heath, invoked Google Spark, a product introduced at Google I/O. Google Spark is a cloud-based personal agent that is tightly integrated with Search, using information agents in Search to conduct web research. Spark also integrates Search and Chrome together.

“I’m curious what you make of this personal agent race that the industry is now in with Muse, which is a great product… I remember at the last IO, you guys showed Gemini Spark and I’m curious, do you think Google needs to do more here?

On consumer, I know you just had the Gemini workspace where you’re giving an agent an e-mail, a workspace identity, all that. But in the consumer race, when you look at it, it’s early, but I imagine you want Google to have even more of a stake in that.”

Pichai responded by explaining that Google is developing a shared agent infrastructure for enterprise and consumer applications. He then pivoted to the convergence of chat and the execution of tasks on behalf of users, followed by connecting all of that to Search, saying that Google’s vision is one box.


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