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Generative UI Could Turn Google Into Your Booking.com via @sejournal, @slobodanmanic

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Generative UI Could Turn Google Into Your Booking.com via @sejournal, @slobodanmanic

Google and OpenAI now build answers as interfaces. The decision generative UI forces on a business looks like the one hotels made with booking.com.

In May, I wrote that generative UI ends the page as the destination. I still think generative UI goes there, but five months later it is clearly early. Google and OpenAI now both build answers as interfaces, and neither has shown a website’s data inside one. The decision generative UI would force on a business is already visible, though, and it looks a lot like the one hotels made with Booking.com.

Generative UI means the AI builds the screen for each answer, with charts, buttons, maps or a small tool, instead of returning a block of text or a list of links.

Google’s generative UI was live globally in English in AI Mode, the chat-style tab in Google Search, by Aug. 19, 2026. Google first brought it to AI Mode with Gemini 3 on Nov. 18, 2025, and at I/O on May 19, 2026, promised it to everyone. Google’s Search post from I/O says Search “can design custom layouts, assembling components (like interactive visuals, tables, graphs or simulations),” and that these capabilities “will be available for everyone in Search this summer, free of charge.”

” Antigravity is Google’s tool for AI that writes code. Google’s November 2025 post says Gemini codes the interactive tools in real time and adds them into the response.



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