Connie Collins, a 25-year-old sex educator, walked through the unlocked door of a stylish apartment in Williamsburg, Brooklyn, to find a man lying naked and face down on a bed. “I put on a strap and just started strapping away at him,” she says. “It was just super crazy. I’ve never done anything like that before.”

The pair didn’t know each other’s names, nor had they seen each other’s faces. Though they’d later develop a brief friendship, they had met only hours earlier, under pseudonyms, on an app named Pure, billed as “the open-minded dating app.”

Even as mainstream dating apps scramble to respond to dwindling subscribers and Gen Z skepticism, 12-year-old Pure—which presents itself as an alternative to traditional services like Hinge and Tinder, and as an even less inhibited version of kink-friendly Feeld—has been on a tear. In February, the company reported that it had reached $100 million in annual revenue. Pure tells Fast Company that it has now reached . . .

a $220 million run rate—and is forecasting to double that figure next year. Over the past year, Pure’s revenue has more than doubled in the U.S, its biggest market. 

99 a week, $648 a year) to initiate chats and maximize their visibility. 99 a week) gives them access to more controls. Pure says that its users are split 60-40 between men and women—and most are Gen Z and millennial.

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