The year was 1996 when Angel One made its debut. Back then, stock broking was a high-adrenaline game that happened in a “pit” where brokers yelled and used complex hand signals to buy and sell shares. Angel One pioneered the use of walkie talkies that enabled investors to know the stock trades that were executed on their behalf.
Cut to 2026, outcry pits have given way to silent algorithms that make trades in milliseconds. Retail investors can now access real-time analytics via a smartphone screen. Despite the vast technological disruptions that have sidelined legacy companies, Angel One has managed to remain relevant.
Today, Angel One has a user base of 3.95 crore despite intense competition from new players such as Zerodha and Groww. It is now actively exploring AI to further improve user experience.
In an interview with YourStory, Founder, Chairman and Managing Director Dinesh Thakkar and Group CEO Ambarish Kenghe discuss Angel One’s journey, its plans for the future and, more pertinently, its approach to AI.
“Today, through AI, one can think about personalising every journey the way a person wants it, which I cannot imagine otherwise,” he says.
Dinesh Thakkar (DT): Before Angel One was really incorporated, we were reading about computers in the mid-1980s, when India was getting ready to open up the market for the use of computers. That is where a thought came to my mind that this is a powerful instrument. How can we use it in any business?
I borrowed some money from my friends and entered the stock market but got badly bruised, losing 50% of my capital.
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