Mitra Raman was making dinner one night, watching her young son play with the babysitter, when she realized she wanted to trade places. “I’m his parent,” she recalls thinking. “I want to play with him. I want to spend time with him.”
That moment was one of the sparks for Rosie, a Seattle startup that sends caregivers into homes to do a mix of childcare and household work, from folding laundry and resetting the kitchen to watching the kids. The name is an homage to the robot housekeeper on the classic TV cartoon show “The Jetsons.”
Raman, Rosie’s CEO and a former Amazon engineer, co-founded the company last year with Chief Operating Officer Karthika Shankar, who spent more than 12 years at Amazon, managing recruiting teams and leading hiring and onboarding programs.
The founders, both working moms, saw a gap in the market between dedicated childcare and housekeeping. By giving parents what some customers call a “mom body double,” they wanted to free up time for the things parents actually want to do, like playing with their kids.
Rosie serves nearly 300 families in the Seattle area with a full-time team of four plus a few part-time staff and more than 100 caregivers it calls Pros.
The news: The company announced Tuesday that it has raised $7 million across two rounds led by Bling Capital and Reach Capital . Rosie says it reached seven-figure annual recurring revenue within eight months. It plans to use the funding to fuel its growth and expansion, starting with a launch in Austin in early 2027, followed by San Francisco later in the year.
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