D2C home appliances brand Nuuk is raising around ₹100 Cr (about $10.5 Mn) in a funding round led by Wipro Consumer Care Ventures and RPSG Capital Ventures at a valuation of about ₹500 Cr (about $53 Mn), sources told Inc42.
The proposed fundraise would be larger than Nuuk’s $6.6 Mn Series A round, which it closed in August 2025 following a $2 Mn extension from existing investors Vertex Ventures SEA and Good Capital.
The final round size and valuation could change depending on how the discussions progress, the sources added.
Questions sent to Nuuk, Wipro Consumer Care Ventures, and RPSG Capital Ventures did not elicit a response till the time of publication.
Founded in 2023 by Gazal Kalra, cofounder of logistics unicorn Rivigo, and Shalabh Gupta, former chief growth officer at Noise, Nuuk sells design-focused home and kitchen appliances.
Its portfolio spans cordless vacuum cleaners, fans, heaters, and garment care products, alongside kitchen appliances such as air fryers, juicers, and mixer grinders.
The startup sells through its own website, ecommerce marketplaces Amazon and Flipkart, and quick commerce platform Blinkit. It has also entered offline retail, including a store in Delhi NCR.
While announcing its Series A extension, Kalra told Inc42 that the capital would support portfolio expansion , product innovation, and a wider business footprint. Part of the funding was also earmarked for expanding its domestic supply chain. In March 2025, Gupta told Inc42 that Nuuk manufactured around 20% of its products in India and aimed to increase this share to over 50% by the end of FY26.
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