It’s hard to think of a more viral dessert chain in the past several years than Crumbl. The cookie shop, known for its rotating menu and massive, pricey, calorie-packed cookies, has seen major success (and expansion), thanks in part to its presence on TikTok. The brand has built a huge fanbase since its founding in 2017.

But as Fast Company previously reported, 2026 has been hard on Crumbl, with plunging sales, cost-conscious consumers staying away as their discretionary spending dollars dry up, and a big bet on “dirty soda” products that failed to bear fruit.

There have also been big changes across the company. In May, Crumbl’s founders announced they will step aside. Crumbl is currently in the process of looking outside the company for its next leader. And then there are the store closures…

It’s not unusual for chains to close some stores even as they expand. And as Fast Company reported last December, Crumbl has seen massive expansion in recent years.

The cookie chain went from 326 stores in 2021 to a staggering 1,103 locations by the end of 2025. In the years before December, however, the brand did lose at least 19 locations.

But in 2026 so far, Crumbl appears to have lost over three times that figure, according to multiple media reports.

Early this month, Restaurant Business reported that a review of local reports and locations on the company’s website suggested at least 57 store closures in 2026.

Meanwhile, a count by the fan site CrumblCookieFlavors suggests that the total 2026 closures now stands at 61 locations .

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