CONNECT WITH US
Tech

Tech

As chip prices surge, EV maker Ultraviolette is working on ways to absorb costs

YourStory - Demo logo

Published on

Add as a preferred source on Google
As chip prices surge, EV maker Ultraviolette is working on ways to absorb costs

The global shortage of memory chips has driven up costs, placing a huge strain on electric vehicle makers in the country.

Bengaluru-based Ultraviolette—which produces high-performance electric motorcycles—says it will not pass on the high input costs to customers and is exploring other ways to tide over the situation. 

Memory chips are a critical component of an electric vehicle, used to store data, run control software, and manage real-time operations across critical systems. 

According to Ultraviolette’s Founder and CTO, Niraj Rajmohan, RAM (random access memory) alone adds Rs 20,000 to the cost of a vehicle. With global companies building very large data centres, there has been a surge in memory chip consumption, he added. 

AI data centres are projected to consume 70% of global memory chip production in 2026. The data centre boom has led to a supply crunch, subsequently shoring up costs of chips. 

But it would not be fair to pass on the costs to customers, said Rajmohan, adding that a threefold jump in memory prices in recent times cannot translate into a threefold jump in the price of an electric bike, and customers cannot be asked to suddenly pay far more. 

For now, Ultraviolette is scouting for alternative parts, including software, components and technologies, and alternative manufacturers to partner with. 

The company is also relying on partners who hold a stake in the company, including TVS, TDK Ventures, and Intel, for their knowhow and expertise, said Rajmohan. He, however, did not elaborate on the alternatives. 

Rajmohan was speaking at the launch of X-47 Venom, Ultraviolette’s first bike built on its new platform ‘VX-100’,


Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.