CONNECT WITH US
Tech

Tech

Apple says Siri doesn't need to beat ChatGPT — here's what it's betting on instead

Tom's Guide logo

Published on

Add as a preferred source on Google
Apple says Siri doesn't need to beat ChatGPT — here's what it's betting on instead

Apple has spent years trying to catch up with ChatGPT, Gemini and Claude. Now, the company's new CEO is making the case that Siri doesn't actually need to win the AI intelligence race.

In a new interview with TIME, published October 15, Apple CEO John Ternus explained why the company is taking a different approach to AI, even as competitors spend billions developing their own models.

Rather than trying to build the smartest chatbot, Apple is betting that the future of AI comes down to something much more personal: the information already sitting on your iPhone.

It's an interesting argument from a company that has struggled to deliver on its AI promises. But with the new Siri AI now available in the U.S., Apple finally has an opportunity to show whether that strategy can work.

One of the biggest revelations in the TIME interview is how comfortable Apple appears to be relying on Google for its AI technology.

The new Siri uses an Apple AI model that draws on Google's Gemini technology, a partnership that might once have seemed unthinkable for a company famous for controlling nearly every aspect of its products. Ternus doesn't see it that way.

"We make the things where we can really bring differentiation," he told TIME.

Interestingly, Apple doesn't seem to be interested in developing a frontier AI model simply to say it has one, which leaves companies such as OpenAI, Google and Anthropic competing to produce more models while Apple concentrates on what those models can actually do inside its devices.


Source link
Related Topics:Tech

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.