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Apple Creator Studio Brings MotionVFX and AI Assistants to Subscribers

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Apple Creator Studio Brings MotionVFX and AI Assistants to Subscribers

It isn't just new hardware dropping this week in Apple's "Pro and Tell" event.

Apple really is “Pro and Tell“-ing us a lot of news this week. On Tuesday, the company announced that its suite of creative software, Apple Creator Studio, will receive a bevy of AI-powered updates. That’s in addition to the new iMac, MacBook Pros and new OLED iPad Mini that the company also announced this week.

Final Cut Pro, Apple’s professional-grade video editor, is getting built-in MotionVFX. That should bring more visual and graphic effects tools to content editors on Mac. Logic Pro is getting a new beta AI assistant (powered by AI models built by Apple and OpenAI) for music editors in the US, along with a redesigned browser that uses Apple’s new Liquid Glass aesthetic. Pixelmator Pro is getting a kind of generative fill tool that uses AI to resize and fill in the gaps in new images; it sounds like it may be similar to Photoshop’s popular generative fill.

In Apple’s business software, expect to see new AI assistants in Keynote, Pages and Numbers. These are likely similar to how Google has integrated Gemini into its software over the past few years (and hopefully less annoying). The updated software will be available as “a free update for existing subscribers” in November.

The Apple news has been fast and furious this fall. The Cupertino-based company dropped the new iPhone 18 Pro lineup , along with its first folding phone, the iPhone Duo .


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