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Amazon's new tablet screen makes me jealous as a Surface Pro lover

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Amazon's new tablet screen makes me jealous as a Surface Pro lover

Microsoft held a Windows and Surface event last week that focused heavily on the Surface Laptop Ultra. Coincidentally, Panos Panay announced a new device on the same day. Panay, who led Microsoft's hardware division for years, now works for Amazon and unveiled a new range of Amazon Alexa tablets.

Those tablets aren't really direct competition to the Surface Pro, but they do have a feature I'm envious of. The nanomatte screen on one of those Amazon Alexa tablets would be perfect on a Surface Pro.

Matte displays reduce glare by diffusing light. Because the screens bounce light in different directions, the image can appear grainy. An extreme example of this is if you get a cheap matte screen protector for your phone, but even a premium PC with a matte finish can look a bit grainy.

The nanomatte display Amazon uses in its new tablets etches the screen in a way that aligns with the pixels of the display. Amazon praises the displays for providing "a first-of-its-kind cinematic viewing experience, with incredible contrast retention in bright conditions and text that feels like it’s sitting on top of the glass."

I'm not sure I agree with the claim that it's a world first. Apple's nano-texture technology is similar to what Amazon unveiled. But even if Amazon is not a pioneer in the space, it has a device with a screen I'm envious of.

Microsoft has been oddly resistant to anti-glare displays. Surface was late to the party on adding them to any device and has been selective with where it offers the screens.


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