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AI-Recommended Music? Spotify Is Giving You More Power to Personalize

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AI-Recommended Music? Spotify Is Giving You More Power to Personalize

Spotify is now rolling out a feature that lets Premium listeners shape their Taste Profile.

This feature was first rolled out to listeners in New Zealand earlier this year and is now available to Premium listeners in the US.

Ever feel like your algorithm isn’t quite aligned with your preferences? A Spotify feature rolling out today promises to let you review and customize your Taste Profile to see more of the songs, artists, genres, audiobooks and podcasts you like best.

Spotify’s Taste Profile has been AI-driven based on your listening habits, history and song preferences. The in-app AI analyzes what you skip, play, repeat, revisit and save to personalize the recommendations you see in Discover Weekly, Daily Mixes and Wrapped playlists. But this feature is giving you, the listener, more power to shape what you see on your Home feed. 

First announced on stage by Co-CEO Gustav Söderström during a session at South by Southwest in March, this feature was initially only available for testing in New Zealand. Starting today, it’s available in beta to all Premium Spotify listeners in the US who are over 18.

With this feature, Spotify is taking you under the hood to show you how the app understands your taste in music. To get started, open the Spotify app, navigate to Taste Profile and explore how Spotify understands your preferences. From there, you can use the “Tell us more” text box to mold what you’re recommended on Spotify’s homepage. 


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