CONNECT WITH US
Tech

Tech

Ads In Google AI Answers Concentrate In Apparel & Electronics via @sejournal, @MattGSouthern

Search Engine Journal logo

Published on

Add as a preferred source on Google
Ads In Google AI Answers Concentrate In Apparel & Electronics via @sejournal, @MattGSouthern

New holiday data counts ads inside Google AI Overviews, AI Mode and ChatGPT across five shopping categories and shows which prompts ChatGPT ads ran on.

Adthena reported that approximately 175,100 paid ad placements were found within Google’s AI Overview panel as well as AI Mode panels inside the U.S. during the period of June to September. This included five holiday shopping categories; however, the majority of these paid placements belonged to apparel and consumer electronics.

The Holiday AI Paid Search Report also counts 204,489 ChatGPT ad placements in the same five categories over the same months. Adthena sells ad tracking for Google and ChatGPT, and the report closes with an offer for a free trial of its ChatGPT Ads product.

Some U.S. apparel and electronics advertisers may already be using portions of their existing campaigns to serve ads to users who see AI Overviews and AI Mode. The report identifies where the ads appeared, but does not track which ads were clicked, how much was spent, nor what conversions were achieved on either surface.

The total number of ads in Google’s AI Answers (in the U.S.) in this report is based upon a combined total for both AI Overviews and AI Mode. In that count, apparel has approximately 111,000 placements; consumer electronics have about 55,000; travel has roughly 6,500; beauty has about 2,100; and toys and games have around 685.

There are no separate ad buys for these placement types. According to Google’s Help Page regarding Ads in AI-Powered Experiences , all Search, Shopping, and Performance Max campaigns that exist are automatically eligible to appear in AI-Answers.


Source link
Related Topics:Tech

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.