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Activision marketing chief admits that Black Ops 7 was not a success

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Activision marketing chief admits that Black Ops 7 was not a success

We've pretty well known all along that Call of Duty: Black Ops 7 did not live up to expectations. While I personally enjoyed (mostly) Black Ops 7 and there was no shortage of content, it didn't do well.

Battlefield 6 launching before Black Ops 7 didn't help, neither did the fact it was a back-to-back Black Ops release cycle, coming after back-to-back Modern Warfare titles.

In an interview with The Game Business, Activision's Chief Marketing Officer, Tyler Bahl, admitted that it didn't perform well and that it wasn't what players were looking for. A couple of key quotes:

“I don’t think we were happy with every aspect of last year’s game, and we heard the feedback loud and clear. With Modern Warfare 4, we’ve tried to adjust based on that feedback. It’s getting back to a grounded military shooter. Making it cinematic, making it authentic, and bringing that edge back that Call of Duty is known for.”

"It was not something that our community was looking for. They wanted something fresh, and even though there were different time settings, and ways to play the game with new features, that tonal shift is something that they were looking for."

I've spoken before of Call of Duty fatigue, and to me it's personified by the sheer quantity of Black Ops and Modern Warfare games in recent memory. Aside from Vanguard, eight of the last nine Call of Duty games have been either Black Ops or Modern Warfare.

As we're already expecting, Call of Duty 2027 is set to be a new sub-franchise spearheaded by Sledgehammer Games.


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