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YouTube expands custom feeds and offers new partnership options

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YouTube expands custom feeds and offers new partnership options

The platform is trying to make it easier for users to access personally relevant discovery options using artificial intelligence-enabled responses.

YouTube updated its in-app discovery listings and also integrated its artificial intelligence-powered Ask Studio guidance with its support tools to make it easier to manage queries in a single workflow. The company is also testing product recommendations for potential creator partnerships.

First, YouTube is expanding its custom feed listings in order to make it easier for users to create and access personally relevant feeds based on conversational prompts.

Currently available to U.S. users, YouTube’s custom feed generation option provides another way to define the in-app experience by enabling users to tell YouTube’s AI system what they want to see.

YouTube is now making these custom feeds easier to access by adding them to the top navigation bar.

These custom feeds will also replace non-custom topic options in the top listing. YouTube's also moving the subscription and standard feed options, bringing them together into the top-of-feed display.

That should make it easier for users to integrate this AI-powered option and help them build a more personally relevant in-app experience.

For creators, YouTube is rolling out an integrated Ask Studio and YouTube Help chat element. This should make it easier for creators to generate AI guidance for their channel and connect with YouTube’s internal support for other queries.

YouTube’s Head of Editorial Rene Ritchie said this will mean that creators no longer have to switch between chat windows for each element.


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