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YouTube Adds Shopping Features To Ask YouTube AI Search via @sejournal, @MattGSouthern

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YouTube Adds Shopping Features To Ask YouTube AI Search via @sejournal, @MattGSouthern

YouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer questions on watch pages.

YouTube is introducing shopping features to Ask YouTube, its experimental conversational search tool. When users search for reviews of a particular product, search results might include videos displayed in a comparison table.

This update was announced by YouTube at the Made On YouTube event on Sept. 23. Once a viewer chooses a review, Ask YouTube can then respond to inquiries about the product directly on that video’s watch page.

Johanna Voolich, YouTube’s Vice President of Product Management for Viewer Products, explained the shopping update in the company’s announcement.

“When searching for reviews of a specific product, you may receive organized video recommendations, such as a comparison table that includes product attributes and categories based on your preferences. Once you click on a video that interests you most, you can continue asking more questions about the product directly on the video’s watch page.”

In April, I noticed that Ask YouTube was able to generate comparison tables for different searches during a search experiment. The latest update brings those tables to product review searches, displaying product attributes and categories.

These comparison tables belong to the search version of Ask YouTube, accessible through the search bar. Product follow-up questions happen in the watch-page version, a separate feature accessed by clicking a button below the videos.

Voolich’s post also notes that viewers can use voice commands to ask questions while watching on TV, a feature already detailed in the watch-page help guide for smart TVs and game consoles.


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