The company is prompting users’ colleagues to confirm their work history and allowing companies to remove people who falsely claim to be employed.

LinkedIn is expanding its user and business verifications in-stream, as part of its broader effort to ensure that users can trust the people and brands they engage with.

The updated options builds on its existing user verification process, which provides a free way for LinkedIn members to confirm their identity through third-party ID checking tools. Moving ahead, LinkedIn will also be adding internal verifications from users’ past colleagues, while it will also enable brands to remove false employee listings, further solidifying its data integrity.

First, on colleague verification. LinkedIn is testing an option that will enable past colleagues to confirm that a user did actually work at the place they’ve listed on their profile.

As shown in this sequence, LinkedIn members will now be prompted to confirm that other members worked with them at corresponding employers, which will add credence to experience claims in the app.

Once a member receives enough confirmations, LinkedIn will add a verification badge to their Profile.

Though interestingly, LinkedIn said that users will be able to opt out of displaying these verification badges if they choose. This could potentially undermine the whole process, although if enough people verify their info, it could raise questions about users who don’t display verifications.

LinkedIn will also let company pages remove people who have listed themselves as current employees of that business.

The option will hopefully ensure more accurate listings by giving businesses the opportunity to remove people who falsely claim to be employees.

Source link