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X is nudging users to promote their posts with a pointing hand, and people are confused

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X is nudging users to promote their posts with a pointing hand, and people are confused

Some interface changes and nudges, like bright buttons urging you to subscribe in apps, are mildly annoying but easy to ignore. Others are so in your face that you want to throw your phone in a river. X’s new push to get users to promote their posts is firmly in that category.

Over the last 24 hours, a growing number of users have posted that a mysterious hand pointing to the “promote” button suddenly showed up while they were writing a post. This has irked people across the board.

With Halloween around the corner, it could be a prank meant to spook users, though X hasn’t said so. And even users who wanted to promote a post and spend money might be scared off after seeing the hand.

I just went to write a tweet and a massive hand popped up pointing to the promote button 😵‍💫 pic.twitter.com/cLPP5pNaNP

what the hell is this? jesus christ please never do this again twitter pic.twitter.com/uRFBha7Vhl

I was going to post and this arm came out of nowhere to point at the promote button. LOL WHAT. pic.twitter.com/4Iicq5tKoK

WTF @elonmusk, if I wanted jump scares I would've watched a horror movie instead.

P.S. this hand popped out of nowhere and conveniently when the words "engagement farming" are in the tweet. pic.twitter.com/NWxt81AYie

TBPN podcast’s president Dylan Abruscato said that this engagement trick was the “most Nikita-coded thing I’ve ever seen,” a nod to the growth tactics associated with Nikita Bier, X’s former head of product.



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