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What to Charge for a Sponsored Post: Real Rates From 3 Creators on Our Team

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What to Charge for a Sponsored Post: Real Rates From 3 Creators on Our Team

LinkedIn has become a mainstay platform for our content team. That’s probably inevitable when: A, you work at Buffer; B, you’re trying to post consistently; and C, the obvious place to start practicing is something you’re already doing every day: work. And along the way, several of us have built up sizable audiences.

Kirsti Lang has 16K followers, Sabreen Haziq has just over 36K, and I have just over 25K. And that doesn’t count Instagram, YouTube, or TikTok. We’ve all been taking brand deals since 2025 across platforms, and so whenever teammates reach out for advice, as Hailley Griffis, Director of Communications and Content at Buffer, did, those of us who have been at it for a while have a ton to share.

Hailley got her first inbound request and asked in Slack what to charge, and while troubleshooting, we all thought, “This would make a great blog post.”

Because, really, how do you charge as a creator? None of us would call ourselves influencers, but between us, we’ve worked with more than 50 brands, and each of us determines our rates in vastly different ways. And we all did a lot of trial and error on our own to reach this point, benefiting from the generosity of other creators’ transparency. To pay it forward, we put together this article.

I’ll caveat that we’re all mid-size creators in pretty SaaS and tech that historically pay well, with experience, time, and research behind us. But I still think the knowledge shared in this article can work for any type of creator.


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