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Threads gets on the call with an official NFL commentary team

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Threads gets on the call with an official NFL commentary team

Threads is looking to rule the second screen during NFL Sundays. The Meta-owned alternative to X has announced an eight-person commentary team that will lead the app’s NFL coverage during the football season.

Ever since CazeTV dominated the World Cup, sports leagues across the world have been pivoting toward creator-led coverage. KSI, for example, has started offering official broadcasts during matches contested by the soccer team he co-owns.

Even before the World Cup kicked off, Threads was already recognizing creators’ growing presence in the pro sports universe. At the most recent Super Bowl, the platform set up an NFL Media Center, which creators and podcasters used as a studio space,

The pundits participating in Threads’ NFL push are a mixed bag (more on that in a second), but creators are a big part of the equation. Podcaster Griffin Prock and Black Girls Love Football Founder Adrianna Ebron will both deliver their two cents as the Threads team tackles each week’s NFL action.

As creators have broken into sports, they’ve covered games with more voices than what you’d expect from a traditional network broadcast. CazeTV’s World Cup streams featured a rotating cast of guests, and YouTube made room for plenty of creator guests when it streamed a regular season NFL game last season.

Just as traditional networks have embraced creator broadcasters, they’ve also recognized that many people who follow those creators prefer larger broadcast teams. Between the play-by-play announcer, color commentators, sideline reporters, and rules experts, it’s not uncommon to see five or six people on the call in today’s NFL.


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