Sprinklr is a unified customer experience management platform that combines social media management with marketing, advertising, customer care, and research in a single system. It is built for large organizations that want to run many brands, regions, and teams from one place.

The platform’s core modules cover publishing and scheduling, social listening, paid social and advertising, agent-based customer care, and analytics. Sprinklr also layers AI across those modules for things like sentiment detection, routing, and reporting.

That breadth is the main reason enterprise buyers shortlist it. It is also the main reason they look elsewhere. Sprinklr does not publish standard pricing, sells through an enterprise sales process, and typically requires a modular contract plus implementation support. Teams that only need social publishing, listening, and care often end up paying for a far larger social media management platform than they use.

Bonus: Get a free social media strategy template to quickly and easily plan your strategy, track results, and share with your boss, teammates, and clients.

Most teams searching for Sprinklr alternatives are not unhappy with what the platform can do. They are unhappy with what it costs to get there, and according to Forrester, 81% of B2C marketing executives planned to evaluate their social suite heading into 2025. Here are the reasons that come up most often in vendor evaluations and review sites like G2 and Gartner Peer Insights.

If any of those sound familiar, the good news is that several platforms now offer enterprise-scale social operations with faster implementation and far less overhead.

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