The brief ceremony introducing the new Macbook Pro this week was as low-key as the presenter, Apple’s new CEO John Ternus. He stepped onto the low stage at a Los Angeles event space with zero fanfare, said hi, and queued up a video showing the first touchscreen Mac. Then he released the modest crowd of journalists and creators to get hands-on with the new laptop and roam between eye-popping demos of music producers, filmmakers, photographers, and fashion designers using the laptop. Ternus, who at 51 is on the younger side of Apple’s top management, has been CEO for less than two months. But this launch and a series of other recent announcements have made one thing clear. With this new guy—if a 25-year Apple veteran could be considered new—it’s all about the products. Perhaps fittingly, the biggest noise of the presentation came when Ternus revealed that the new device restores the illumination to the Apple logo. Maybe that’s a symbol that in the age of AI, Apple is beaming out the message that hardware still rules.

A few minutes after the presentation, I sat down with Ternus, for the second time in two days. Steve Jobs used to grant me an audience after his famous keynotes, too. Ternus isn’t Jobs, of course, nor is he supposed to be. But who is he?

I first met Ternus in 2015, when I spent a day with him at Apple’s Input Design Lab, a testing facility in Cupertino. He’d risen to VP for Mac, iPad, Ecosystem, and Audio Engineering, and he struck me as affable and knowledgeable.

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