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TikTok’s 2025 economic impact included support for 410,000 jobs in the U.S.

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TikTok’s 2025 economic impact included support for 410,000 jobs in the U.S.

In 2025, TikTok managed to put most of its regulatory issues in the U.S. to bed. As a result, its American impact continued to grow, and the number of businesses relying on it increased.

That’s one of the main takeaways from the latest TikTok U.S. Economic Impact Report, which dropped last week. TikTok USDS Joint Venture, the company that oversees the star-spangled version of the popular video app, revealed that TikTok supported 410,000 U.S. jobs during the 2025 calendar year.

According to the report, which was conducted by research partner PF Global, about 8.5 million of the 200 million active TikTok accounts in the U.S. belong to companies. Those “businesses using TikTok” collectively added $81 billion to the U.S. economy in 2025. And over the same period, TikTok claims to have added $9.7 billion to the U.S. creator economy.

“This study demonstrates that TikTok is more than just another app in the online marketing toolkit,” claims TikTok USDS JV. “It has become a game-changer for millions of businesses. More than ever, U.S. business owners say their livelihood depends on TikTok’s unique ability to help them reach otherwise unreachable customers and generate new revenue streams. In just a few short years, the platform has gone from a novelty to a necessity for entrepreneurs looking to survive and thrive in even the most challenging economic environments.”

TikTok previously reported a €31 billion economic impact in the European Union. Now, TikTok USDS JV is surging forward at a similar pace, and a lot of the features that power the app internationally are also paying off for American creators and businesses.


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