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TikTok shares holiday sales data

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TikTok shares holiday sales data

The company said in-app sales surpassed $500 million between Black Friday Cyber Monday last year and users are currently looking for holiday inspiration.

With Black Friday and Cyber Monday coming up next month, TikTok has shared some new insights into shopping trends in the app, which could help marketers map out their seasonal promotions.

Indeed, TikTok said that holiday planning is already happening in the app, with #holidayshopping content up 263% month over month in September.

As per TikTok: “While shoppers may start the season with a few ideas already in mind, discovery can help shape the rest of the list. TikTok Shop can help users discover products they didn’t know to look for, find hard-to-find items like rare pre-owned Hermès or Chanel bags and collectible coins, and tune into exclusive LIVE Shopping events from great brands and trusted creators.”

In order to provide more inspiration for brands, TikTok shared a range of data notes on rising shopping trends in the app.

TikTok added that in-app shopping is on the rise, with TikTok Shop sales surpassing $500 million from Black Friday to Cyber Monday in 2025.

In addition, TikTok Live sales increased 84% between 2025 and 2025, across more than 760,000 live sessions and 1.6 billion views.

, LIVE Shopping sales more than doubled in the first half of 2026,year-over-year,” TikTok said.



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