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TikTok adds in-app restaurant guide

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TikTok adds in-app restaurant guide

The local dining list, called Must Eat, is designed to showcase community-sourced spots in the U.S.

TikTok USDS announced the launch of a new in-app restaurant guide, which will showcase community-recommended places to eat in several U.S. regions.

The guide is called Must Eat, and TikTok said that it offers overviews of both “every day eats” and “elevated dining” experiences, based on user recommendations and engagement.

As explained by TikTok: “People can browse by city, filter by cuisine, price, score, and location, and dive into individual restaurant pages featuring neighborhood details, price ranges, and the TikTok content that brings each spot to life.”

TikTok said that people are already using its platform for restaurant discovery, with 27 million Americans visiting “an independent restaurant, cafe, or shop for the first time” last year after discovering that business on TikTok. TikTok estimated that this activity generated $4.7 billion in local spending, based on the logic outlined in its recent economic impact study.

“The Must Eat list builds on the momentum of food discovery on TikTok, making it easier to explore standout restaurants with all the details people need to decide where to go, with select restaurants available to book directly from the TikTok app through OpenTable,” TikTok said. “When something catches your eye, you can bookmark it by saving restaurants to your existing TikTok collections so you can build your own Must Eat list as you go.”

The dedicated restaurant list is essentially an expansion of TikTok’s local feed, which launched in February .


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