Georgia Young created an affordable, convenient energy option to keep up with a demanding corporate schedule.

This Side Hustle Spotlight Q&A features Georgia Young, a 28-year-old entrepreneur based in New York. Last year, Young was working in consulting when she started her side hustle Rallee: a line of caffeinated gummies for energy on the go. Rallee landed in 1,940 Walmart stores in eight months and is projected to bring in about $1.8 million in revenue in 2027. Responses have been edited for length and clarity. 

What was your day job or primary occupation when you started your side hustle?
Before starting Rallee, I spent four years in strategy and sustainability consulting, advising private equity and private credit firms, global financial institutions and asset managers on their sustainability and impact investing strategies across multi-billion-dollar portfolios. It was an incredibly demanding environment with tight deadlines, overlapping deliverables and long hours.

I loved the pace and the challenge, but my days were often completely dictated by client demands. My background was also very far from consumer packaged goods. I have a master’s degree in sustainable business from the University of Miami. So when I first started working on Rallee, I was essentially teaching myself an entirely new industry while balancing a demanding full-time job.

When did you start your side hustle, and where did you find the inspiration for it? I developed Rallee while I was still consulting and launched it in January 2025. The inspiration came directly from that job.

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