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Can a Twitch hit work on Netflix? Ibai will put that theory to the test with ‘La Velada del Año’

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Can a Twitch hit work on Netflix? Ibai will put that theory to the test with ‘La Velada del Año’

Over the past five years, Ibai Llanos has hosted annual influencer boxing spectacles across his home country of Spain. The event, dubbed La Velada del Año (“The Night of the Year”) has broken several viewership records on Twitch.

The success of La Velada has made Ibai a known name across Latin America, and Netflix is looking to capitalize on the streamer’s popularity. It has reached a deal to become the exclusive home of the next three editions of La Velada, which will go live in 2027, 2028, and 2029.

The fifth edition of La Velada, held in 2025, became the most-watched Twitch broadcast in history up to that point. Ibai’s official stream for the event drew 9.3 million concurrent viewers, shattering a record that had been set during the previous edition of the event.

In the streaming world, no one does it bigger than Ibai, but the response to the sixth Velada in 2026 showed that the series may have already fulfilled its potential on Twitch. Mind you, the event was still a massive success, drawing 7.67 million concurrent viewers and bringing millions of new fans to Ibai’s social media accounts. But the 2026 boxing showdown didn’t break as many records as its predecessors.

With a move to Netflix, Ibai can continue to build his audience by dipping into the streaming service’s subscribers across the Spanish-speaking world. Netflix has prioritized its growth in Spain by picking up the local broadcast rights for the 2030 World Cup (which will be hosted across Iberia and Morocco).


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