Written by Lucy Hall and reviewed, fact-checked and signed off by a SocialDay editor before publication. Read our editorial standards and corrections policy. Spotted something wrong? Tell the newsroom.

A practical guide to the resources social media marketers can use to stay informed, plan stronger campaigns and measure results. Explore SocialDay's The Sauce, official platform training, social listening tools and audience research, with a weekly workflow to put them to use.

Social media marketers make decisions every day about where to spend, what to create and which platform changes deserve their attention, often while juggling campaigns, reporting and a steady stream of conflicting advice. Having access to information is rarely the problem; knowing which information to trust and what to do with it takes more work.

Building a defensible intelligence strategy means developing an approach you can explain and support with evidence. When a client asks why you have recommended a creator, or your director wants to understand a change in platform spend, you should be able to show how you reached that decision and what you expect it to achieve.

A useful resource stack for social media marketers brings together specialist industry news, practical campaign inspiration, official platform training and measurement tools. Used together, these resources help you understand what is changing, assess whether it matters to your audience and decide how to respond.

Your weekly scan, and when a brief, budget or platform change needs context

Before working on an unfamiliar platform, or to check a rumour or reported change

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