At some point, someone on your team has probably asked, “Should we be on Bluesky?” 

Whether you’re ready to go all-in or just test the waters, it helps to know what you’re getting into first.

Here’s everything you need to know about Bluesky, plus a step-by-step guide to building a strategy that works.

Bluesky is a decentralized social network where people share short posts, follow accounts, and choose their own feeds. It looks a lot like early Twitter, but with one big difference: users have more control over their experience.

Understand what matters, decide what to do next, and take action across every social workflow — all from one connected suite.

On most social platforms, an algorithm decides what you see and when. Bluesky gives that control back to users. 

With customizable feeds, users can follow specific topics or interests (like gardening or astronomy) without relying on a single algorithm to determine what appears in their timeline. Anyone can create a feed, and users can pin their favorites right to their home screen.

Brands are paying attention to Bluesky because it’s big enough to matter, but still early enough to stand out. It’s also become a hub for journalists, researchers, and industry experts, which makes it a natural fit for thought leadership. And since there are no ads, every brand starts on equal footing, no matter the size of its budget.

41 million registered users, according to its own transparency report. 8 million .

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