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The Best Idea for His Business Came From a Customer. And It Led to 300% Growth: ‘We’re Going All-In on This’

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The Best Idea for His Business Came From a Customer. And It Led to 300% Growth: ‘We’re Going All-In on This’

Fit:match founder Haniff Brown built tech to help shoppers find clothes that fit, until a soccer club asked him to try something new.

There are some founders who think that only good ideas can come from them. Haniff Brown is not one of those founders.

In 2024, the Williams College math major and former private equity investor was promoting his company Fit:match’s AI body-scanning technology as a way to help shoppers find clothes that fit. Then a major English soccer team asked if he’d bring the tech to their youth academy for an entirely different use. He almost said no, but went anyway, and after listening to the coaches, he found an entirely different use for the tech — and much bigger business in the process.

Today, Fit:match partners with FIFA, Major League Soccer and Major League Baseball to deliver athletes a full set of anthropometric and body-composition measurements in seconds. Brown spoke with Entrepreneur to share his insights and advice for building, growing and seizing unexpected opportunities.

Let’s start with the elevator pitch. What is Fit:match?
Fit:match is a body intelligence platform. Think of us almost like the ChatGPT or the Claude or the Gemini of the human body. We provide remote access to body intelligence and body analytics at scale. So if you want precision or data analytics on the human body, we are the company providing that for hospitals, for athletes, and coaches, and really across the board.

Talk to us about the pivot from your tech focusing on people buying clothing.


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